History

Thank you for your interest in The Hampstead Factory.

Laura Whittard A.I.S.T.D grew up in Cheltenham attending first Patricia Newman then later on Janet Marshall’s before studying as a dancer then actress at The Bristol Old Vic. While studying theatre she also completed her dance teacing exams gaining distinction. She has ten years professional experience (including TV and West End), she examines for Trinity College London and regularly teaches at The Cheltenham Ladies College. The unusual name The Hampstead Factory originated from Laura Whittard teaching at its first location at a converted shoe factory in Hampstead, London in 1998 with a handful of workshops held for youngsters in the summertime. From these small beginnings grew the main philosophy of “learning through enjoyment” helping youngsters tap into their “Core Confidence” through strong teacher training methods and a termly set-syllabus designed by Miss Whittard.  Laura still have a strong bond with London with many of the masterclass performers and our own teachers having trod the boards in London’s West End.

Laura opened the first Gloucestershire school opened in Tewkesbury in 2001, with Cheltenham and Gloucester following in 2002 and Swindon in 2004. The children’s agency has grown alongside the schools with the “online” agency opening in 2004.

The unique Hampstead Factory methods were designed by Miss Whittard to help pupils grow in confidence while learning valuable life skills. She aims to build self-esteem, improve diction and aid team co-operation while encouraging independence, individualism and more. In addition we pride ourselves in giving the highest standard of training in the performing arts and regular guests giving masterclasses from TV and Theatre.